Top 25 B2B Marketing Influencers and Experts To Follow #MPB2B 2023

MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.

To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.

List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.

Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a jumping off point to help expand your own content marketing learning.

In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

Now let’s jump right in with this year’s list of 25 top B2B marketers to follow and learn from.

Top 25 B2B Marketing Influencers To Follow

Of course, we need to kick off the list with the “Queen of B2B Marketing” herself, MarketingProfs’ own #MPB2B host and keynote speaker Ann Handley.

Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs

Andy Crestodina @crestodina
Chief Marketing Officer and Co-Founder, Orbit Media Studios

Michael Barber @michaeljbarber
Vice President of Marketing, Charter School Capital

Christopher Penn @cspenn
Chief Data Scientist, Trust Insights

Lee Odden @LeeOdden
Founder and Board Advisor, TopRank Marketing

Joe Pulizzi @JoePulizzi
Founder, The Tilt

Cathy McPhillips @cmcphillips
Chief Growth Officer, Marketing AI Institute

Justin Levy @justinlevy
Senior Director, Influencer Marketing & Head of Community, Demandbase

Paul Roetzer @paulroetzer
Founder and CEO, Marketing AI Institute

Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions

Laura Ramos @lauraramos
Vice President, Principal Analyst, Forrester Research

Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs

Jay Acunzo @jayacunzo
Co-Founder, Creator Kitchen

Ashley Zeckman @azeckman
Co-CEO, Onalytica

Pam Didner @pamdidner
B2B Marketing Consultant, Relentless Pursuit

Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing

Erika Heald @SFerika
Founder, Erika Heald Marketing Consulting

AJ Wilcox @wilcoxaj
Founder and CEO, B2Linked

Carlos Hidalgo @cahidalgo
Co-Founder and CEO, Digital Exhaust

Ahava Leibtag @ahaval
President, Aha Media Group

Michael Brenner @Brennermichael
CEO, Marketing Insider Group

A. Lee Judge @ALeeJudge
Co-Founder and CMO, Content Monsta

Ryan Brock @demandjump
Chief Solution Officer, DemandJump

Jill Roberson @jgrozalsky
Vice President, Velir

Tony Gnau @t60productions
Founder and Chief Storytelling Officer, T60 Productions

Christine Gritmon @cgritmon
Personal Brand Consultant, Christine Gritmon Inc.

We Hope To See You At MarketingProfs B2B Forum 2023

Using the most detailed statistical analysis — no matter how comprehensive and well-researched — can only take you so far in finding the people who you’ll consider the most relevant and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other B2B marketers that influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.

To further your own marketing expertise, here’s a bonus list of the additional #MPB2B resources we’ve published surrounding this year’s big event:

If you’d like to learn more about elevating your B2B marketing, you’re in luck, as our founder Lee Odden will be presenting at #MPB2B on the topic. Here are the details about Lee’s session:

Thursday, October 5 – 4:05pm Eastern
Session with Lee Odden
Presenting: How to Elevate B2B Marketing Results With the Influence Trifecta.

We hope to see you either in-person or virtually at the exciting MarketingProfs B2B Forum 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #MPB2B hashtag.

About the author

Lane R. Ellis has over 39 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he’s not writing about B2B marketing trends, Lane enjoys distance running (he’s completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.