With the start of a new year, marketing’s favourite tradition is speculating about the hottest trends for the next 12 months. The discussions imply that these...
Are you ready to dive into the world of beverages, where the fizz of innovation meets the stir of competition? The global beverage industry is booming,...
Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only...
There’s a really interesting website where you can see the fines being dished out to companies that haven’t complied with GDPR regulations. The first thing you...
We are launching a new generation of embedding models, new GPT-4 Turbo and moderation models, new API usage management tools, and soon, lower pricing on GPT-3.5...
We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where...
Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023 B2B Influencer Marketing Report, 93% of...
The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their own...
Are you still using email marketing? I hope you said yes because email marketing is still relevant in 2024! Email marketing is a key component of...
With a staggering over 5K+ stores across 70+ markets and an online community of 38+ million, H&M has undoubtedly successfully woven a captivating digital narrative as...