As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought —...
As the holiday shopping season approaches, Black Friday is poised to be a major sales event once again. According to Salesforce, 63% of consumers plan to...
Ever wondered what fuels the digital payments revolution? How does a company like PayPal keep millions of users not just clicking but eagerly paying? And what...
When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t...
Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for...
Welcome to the exciting world of fast-food marketing that embodies the “think global, act local” philosophy! McDonald’s golden arches serve as a prime example of “how...
As always, you are in control of your data with ChatGPT. Your chats with GPTs are not shared with builders. If a GPT uses third party...
Today, we’re releasing the Assistants API, our first step towards helping developers build agent-like experiences within their own applications. An assistant is a purpose-built AI that...
An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant...
Not everyone has an adventurous spirit, and there’s no obligation for anyone to be adventurous. However, there are individuals who defy limits, offering us a perspective...