Finding new web design clients is often seen as one of the most challenging aspects of running a web design business. In a market that continues to grow and evolve, the competition is fierce, and you need more than just awesome design skills. To truly succeed, web design professionals need a strategic approach that blends creativity with targeted marketing efforts.

Table of Contents

1. Web Design Market Growth
2. 8 Important Strategies on How to Find Web Design Clients
3. Use a Digital Marketplace to Find Clients
4. Become a Thought Leader
5. Expand Your Network
6. Partner with Other Agencies
7. Offer Free Audits
8. Niche Specialization
9. Use Paid Ads
10. Leverage Social Proof

The Growing Demand for Web Design Services

The demand for web design services is on the rise, driven by the increasing need for businesses to establish a strong online presence. Over the past five years, industry revenue has grown, and it is estimated to reach $43.5 billion in 2024. This means the businesses across all industries recognize the importance of having a well-designed website. 

Obviously, the opportunities for web designers are expanding. Nevertheless, this expansion encourages additional professionals to join the industry. But as more professionals join the field, knowing how to find web design clients becomes more important than ever. So, you need to differentiate yourself and actively pursue new clients.

How to Find New Web Design Clients in 2024

Obviously, finding new web design clients requires a multifaceted approach. Here’s a breakdown of proven strategies that will help you attract and secure clients this year.

Display Your Agency in Digital Agency Network’s Marketplace

If you’re looking for reliable ways on how to get web design clients, a digital marketing and advertising marketplace can be a solid option. For instance, DAN’s marketplace is built to connect businesses searching for digital services with web design agencies and freelancers, making it easier for you to get in front of potential clients who need your expertise.

Here’s why DAN’s marketplace world for web designers:

• Get Discovered by the Right Clients: The marketplace is packed with businesses actively seeking web design services. These are people who already know the value of quality design and are ready to invest, so you’re not wasting time pitching to the wrong audience.
• Tailored Client Matches: When brands submit their project details, DAN’s team works to match them with agencies that fit their needs in terms of skills, budget, and location. This means you’re being connected with clients who are the right fit for what you offer.
• Make Your Agency Stand Out: Once you create a profile that highlights your best work, services, and client feedback, you’re giving potential clients a clear idea of what you can do and why they should choose you. It’s a great way to build trust right from the start.

Position Yourself as a Web Design Thought Leader

Web design agencies that position themselves as thought leaders in the industry often attract higher-quality clients. So, make sure you go beyond regular content marketing and aim to influence your industry.

So, how can you do this?

• Publish in Industry Journals: You can submit articles to well-known industry publications and journals to share your unique insights and case studies .Clients who trust these sources are more likely to trust you.
• Host Webinars and Podcasts: Another beneficial step to take is to launch a webinar or podcast series where you discuss the latest trends, challenges, and innovations in web design. People find these resources helpful and enlightening. You can Invite industry experts and clients to share their experiences, creating valuable content that positions you as a leader.
• Innovative Portfolio Presentation: Why stick to static portfolio pieces? Instead,  you can create interactive case studies or video testimonials that show off your design process, the hurdles you’ve overcome, and the results you’ve delivered. This adds depth to your portfolio and leaves a lasting impression.

Expand Your Reach Through Networking and Relationships

Networking is a timeless strategy that remains highly effective in finding new web design clients. Whether online or in person, building relationships with other professionals in the industry can lead to valuable referrals and collaborations.

You can build professional relationships in;

• Industry events
• Online Communities
• Local Business Events
• Professional Associations.

Whichever event you choose to attend, you’ll not only meet new people, but they’ll also get to know you and your web design agency. You never know when that networking might pay off!

Partner with Non-Competing Agencies to Grow Your Web Design Client Base

If you’re looking to grow your client base, why not consider partnering with digital agencies that don’t offer web design services? Most of these agencies often have clients who need web design services but don’t have the in-house expertise. If you form strategic partnerships, you can tap into their client network while helping them offer a more complete service package. It’s a win-win situation!

• We recommend looking for agencies that specialize in content marketing, influencer marketing, or PPC but don’t have web design expertise. These are the perfect partners for cross-promotion.

• You can also set up cross-promotion deals where both you and your partner agency refer clients to each other. For instance, you can recommend them for SEO or PPC services, while they send web design projects your way. This win-win situation can be beneficial for your agency to get digital marketing clients.
• Finally, you can take on large projects together that combine digital marketing and web design. 

Partnering with non-competing agencies is a smart strategy for how to get web design clients from other industries while enhancing your partner’s service offerings.

Offer Free Website Audits and Consultations to Build Trust

Many businesses don’t realize their websites may be underperforming. That’s where offering a free audit can set you apart—it’s your opportunity to point out areas for improvement they’ve overlooked.

Start by offering a free audit to evaluate key aspects like load times, mobile optimization, and user experience. These are critical for a well-functioning website, but your potential clients might not realize their importance. This is your opportunity to demonstrate your expertise and guide them toward better performance.

Then, follow up with a free consultation to dive deeper into their goals, challenges, and needs. While understanding their pain points, this can also allow you to position your services as the perfect solution, all while building a strong relationship from the start.

Specialize in a Niche to Differentiate Your Web Design Agency

Many agencies are already delivering exceptional designs. So, what is the real differentiator? It is choosing a niche that aligns your services with an industry’s specific needs. It can be healthcare, eCommerce, or real estate. While it’s totally up to you or the market trends and needs, narrowing your focus can help you to approach and get new web design clients with an understanding of their challenges. This is something not every agency offers.

Boost Your Agency with Targeted Advertising Campaigns

Even with a strong portfolio, sometimes your client pipeline needs an extra boost, and paid advertising can help get you there.

• Google Ads: With targeted Google Ads, your agency can reach potential clients searching for web design services. By focusing on terms like “website redesign” or “web design services,” your ads will appear at the perfect moment—just when they’re looking for a solution.
• LinkedIn Ads: LinkedIn allows you to zero in on the industries and decision-makers who need web design services. It’s a platform filled with key players who can approve your next big project, making it the perfect place to get your agency noticed by the right people.
• Retargeting Campaigns: Retargeting Campaigns: If visitors have browsed your site but haven’t taken action, retargeting ads can gently remind them of your services when they’re ready to make a move. By keeping your agency top of mind, you increase the chances they’ll come back and convert. Whether you’re aiming to attract clients in the US or stand out among top website design companies, retargeting ensures your agency stays visible when it matters most.

Use Social Proof to Build Credibility and Trust

When people see the success you’ve had with others in similar industries, it reassures them that your agency is the right choice. That is why you should display client testimonials prominently on your website and social channels. It’s one thing for you to say you’re great, but it’s far more powerful when your clients do it for you.

You should also highlight the successful work you did! While doing it, make sure you focus on the challenges your clients faced, how you approached them, and the measurable outcomes. Case studies help potential clients visualize how you can solve their problems too.

Finally but most importantly, boost your reputation with online reviews! To do that, you can encourage your clients to leave reviews on platforms like Google My Business, or niche directories like DAN. Positive feedback on these sites can go a long way in boosting your reputation.

Conclusion

Finding new web design clients in 2024 doesn’t have to be a daunting task. If you strategically position your agency, and benefit from the right platforms, you can keep your client pipeline flowing with quality web design leads.The key here is to stay proactive and creative in your approach. Implement these strategies today and watch your client base grow.

Let clients find you when they need web design expertise the most.

When it comes to digital agency website design, knowing where your visitors focus and what attracts them in the best possible way makes a difference. 

You should strategically place website elements that drive engagement and conversions, as every detail, from layout to visuals, plays a role in shaping the user experience, eventually impacting the ease you’ll have when getting digital marketing clients.

In this blog post, we’ll analyze 11 real-world examples of agency website designs and provide you with the best digital agency website templates.

But before all, we believe that you must know the tips and tricks of web design given by dedicated researchers.

4 Research-Based Keys to Impactful Website Design

1. Capture Attention: Users focus on high-impact areas like bold headlines. Websites with large, engaging elements like images capture more attention and drive better engagement (Zurawicki, 2010).

2. Responsive and Dynamic Design:  Eye-tracking studies confirm that users tend to follow predictable paths on a webpage, focusing on areas like the top-left or top-right corners where navigation menus or key information are typically located (Djamasbi et al., 2008).

For instance, Onet’s heat map revealed significant user attention in the upper right corner, while BBC’s heat map highlighted the top of the page, emphasizing the importance of strategic placement of key elements. (Weichbroth et al., 2024).

Also, areas with high visual impact, such as the upper right corners of the page or prominent images, often attract more focus. Leveraging these insights, designers should strategically place important information and calls to action in these high-attention zones to enhance user engagement and ensure critical elements are easily accessible (Weichbroth et al., 2024).

3. Think About Your Target Audience: Gen Z shows a stronger preference for visuals over text, unlike Gen Y, who tends to engage more with written content. To effectively reach Gen Z, websites should prioritize high-quality images to maintain their attention (Issa & Issaias, 2016).

4. Content Layout Affects Engagement: Layouts with diverse content characteristics—such as varying sizes, colors, and shapes—affect how much attention users give to each element. 

A well-balanced design that avoids overwhelming the user with too many focal points can significantly enhance the overall user experience (Janiszewski, 1998).

Click & Navigate

Where to Find the Best Digital Agency Website Templates

There are several platforms that offer a variety of templates for your digital marketing agency website to suit different styles and needs.  

Let’s analyze four of them with their pros and cons.

Envato

Envato offers a wide selection of customizable digital agency website templates for marketing and web design agencies. You can also find valuable assets like icons and photos, making Envato a convenient all-in-one resource for creating professional websites.

Pros and Cons of Envato

Pros:

• Extensive collection of templates for digital, marketing, and web design agencies
• Fully customizable templates that can suit various industries
• Additional assets like icons and photos to enhance website design
• Access to a wide range of creative resources through the Envato network
• Templates cater to both creative and functional design needs.

Cons:

• Some templates may require advanced customization skills.
• Premium pricing with no free options
• Quality and support can vary depending on the template creator.
• License limitations may apply, especially for multiple uses.
• Additional costs for design assets or advanced features

ThemeForest

ThemeForest, part of the Envato brand, is a well-known platform for purchasing website templates. It offers you a wide variety of options for agencies, from creative to minimalistic designs.

Pros and Cons of ThemeForest

Pros:

• Extensive range of templates, including creative and minimalistic styles
• Templates are available for businesses of all sizes.
• Both premium and affordable options are available.
• High-quality designs with a focus on aesthetics and functionality
• Part of the Envato network, offering access to additional resources

Cons:

• Templates can be complex to customize for users without coding knowledge.
• No free options are available; only premium templates
• Support for customization varies depending on the template author.
• Advanced features may require third-party plugins.
• Quality can vary between template designers, requiring careful selection.

Wix

If you’re looking for a marketing agency website template that’s easy to customize without coding, Wix offers an array of stylish options. You can create professional-looking agency websites with ease.

Pros and Cons of Wix

Pros:

• Enables easy website design with a user-friendly drag-and-drop interface
• Enhances site visibility with built-in SEO tools
• Streamlines design and content creation through AI integration
• Supports e-commerce with tools available across most plans
• Offers a wide variety of design templates for diverse aesthetics

Cons:

• The free version is restrictive, encouraging upgrades to paid plans.
• SEO capabilities may be insufficient for advanced optimization needs.
• Challenges in transferring websites to other platforms
• Potential for slow performance with more complex websites
• E-commerce features are basic compared to specialized platforms like Shopify.

TemplateMonster

This platform specializes in offering a broad selection of premium web design templates tailored to different industries, including digital and advertising agencies. With easy filtering options by industry and style, TemplateMonster helps you find a template that aligns with your brand’s vision.

Pros and Cons of TemplateMonster

Pros:

• Large collection of templates for a variety of industries
• Easy search filters to match specific brand needs
• Built-in SEO tools to enhance website performance
• Diverse pricing options for both premium and budget-friendly templates
• Continuous updates and reliable customer support

Cons:

• No free options, only premium templates are available.
• Advanced customization may require coding skills.
• SEO tools can be basic, and lacking advanced functionalities.
• High-end templates can be more expensive compared to competitors.
• Limited assistance for fully custom designs without external help

11 Digital Agency Templates You Should Learn From

From retro-inspired designs to sleek, modern ones, these 11 examples will show you how agencies can show off their creativity while still looking professional. 

While analyzing these agency websites, some designs were praised for features like clear call-to-action buttons and responsive layouts, though a few were noted for feeling a bit busy or less intuitive to navigate. 

Ready?

Marketing Agency Website Template Examples

1.Lounge Lizard

Founded in 1998, Lounge Lizard is an award-winning digital marketing agency; their website design strikes a perfect balance between retro flair and modern web practices, making it visually captivating on their digital marketing agency website.

• Layout: The top-right corner contains both contact info and the menu, which can feel overwhelming, adding to the complexity of the design.

• User Experience: While the dynamic effects engage users, the overall design feels visually intense, which may affect usability.
• Branding: Consistent use of red, black, and white throughout the site supports strong brand continuity.
• Functionality: A well-placed testimonial section is helpful, and having the blog in the main menu enhances accessibility and authority

2.Mobikasa

Since 2010, Mobikasa has been distinguishing itself as a globally recognized full-service agency committed to growth, maintenance, and innovation in digital solutions, especially in the eCommerce field. 

• Layout: Mobikasa’s website sports a structured and clear layout with distinctive sections for services and solutions, ensuring easy navigation.
• User Experience: The site responds fluidly across all devices, providing swift and easy access to information with minimal wait times.
• Branding: The branding is meticulously consistent and sleek, reflecting their dedication to delivering full-spectrum eCommerce solutions.
• Functionality: Strategic CTAs and a comprehensive display of their portfolio underline their deep expertise in eCommerce, app development, and digital marketing.

3.Aumcore

Based in New York, Aumcore is one of the top marketing companies, and their website design can be seen as a testament to their expertise with its well-thought-out aspects.

• Layout: The layout is uncluttered and strategically designed to guide visitors through services and information effortlessly.
• User Experience: The site adjusts smoothly across various screen sizes, ensuring that navigation is hassle-free no matter the device used.
• Branding: Aumcore’s professional and modern aesthetic aligns well with its innovative approach, effectively communicating their expertise in digital marketing.

• Functionality: Intuitive call-to-action buttons and well-organized service sections make it easy for visitors to understand the range of services offered and how to engage with them.

Web Design Agency Template Examples

4.Burst Digital

Burst Digital, with offices in London, New York, and San Francisco, showcases its prowess in digital branding and marketing through its vibrant website. Here’s what their website offers:

• Layout: The site features a dynamic and modern design that highlights their services and expertise.
• User Experience: It ensures a fluid experience across all devices with efficient navigation and quick load times.
• Branding: Burst Digital’s bold and colorful branding reflects their energetic approach to digital solutions.
• Functionality: The website includes interactive elements and comprehensive details about their services, enhancing user engagement.

5.Vrrb

Vrrb, based in Los Angeles, crafts dynamic digital experiences. Their website design strongly reflects their brand’s creativity and cohesion:

• Layout: The homepage features a red, hollow circle as the cursor, complementing their filled red circle logo for branding continuity. Typography also follows the red circle theme for consistency.
• User Experience: As you scroll, text moves dynamically, enhancing user engagement. The two-line menu in the top left corner is easily understood and intuitive for navigating to services and projects. However, displaying the menu openly instead of hiding it behind a symbol would make it easier for visitors to use
• Branding: The cohesive use of bold red, especially in the cursor and logo, reinforces Vrrb’s brand identity.
• Functionality: The case study section features filters for easy navigation, allowing users to quickly find relevant projects.

Creative Agency Website Template Examples

6.Major Tom

Major Tom knows the trick of the creative scene, and their website perfectly demonstrates their unique blend of creativity and strategy.

• Layout: The site is clean with a white background, accented by colorful images that draw attention. Clear sections, including “What Makes Major Tom Major Tom,” ensure seamless navigation.
• User Experience: Smooth and responsive across devices, with case studies featured both on the homepage and in a dedicated “Works” section.
• Branding: Bright visuals and a consistent color scheme reinforce their professional yet bold brand identity.
• Functionality: Starting with the phrase “Making client’s brands shine brighter since 2000,” the clickable case studies are easy to navigate, with each image leading to in-depth project insights.

7.Mimosa

Based in Berlin, Mimosa focuses on design. Their website is a showcase of their creative approach. Here’s what makes their site stand out:

• Layout: The clean and modern layout, accented with black frames and bold colors like gray, yellow, black, and white, enhances navigation. The top-right menu is easy to use, providing a structured, professional feel.
• User Experience: Smooth across devices, but the case studies can be harder to find due to the lack of filters.
• Branding: Eye-catching typography, with some italicized letters, adds a creative flair. The minimalist yet bold design captures the essence of Berlin.
• Functionality: Creative banner strips deliver information in a dynamic way, adding to the site’s originality.

8.Together

Together ensures that from brand design to website development, their all projects resonate with the client’s core identity. Their website offers a nuanced and interactive experience that reflects their expertise in serving B2B tech brands.

• Layout: The use of large, single-word headings in bold typography instantly captures attention and encourages users to continue exploring the content.
• User Experience: The user journey is enhanced by smooth scrolling and subtle animations that activate as you navigate, providing a fluid and engaging experience.
• Branding: The use of a monochrome palette with pops of color for emphasis aligns well with their professional but modern brand identity.
• Functionality: Interactive elements, like hover effects and video testimonials, are strategically placed to provide insights without overwhelming the visitor.

Social Media Agency Website Template Examples

9.Ceek

Ceek, established in 2016, reflects both professionalism and user-centered design in their website with great use of black and white contrast. 

• Layout: The homepage is clean and uncluttered, with a simple, highly visible menu in the top right corner for easy navigation.
• User Experience: The large, readable fonts ensure ease of use, and the clear CTA, located in the top right and can be seen in the image above, is strategically placed. Additionally, the use of black-and-white contrast makes it easier for users to read and perceive the text.
• Branding: Dynamic elements like a scrolling list of past clients add movement and highlight key credentials.
• Functionality: Case studies are featured on both the homepage and a dedicated page with filtering options, enhancing usability. Contact details and office addresses are easy to find.

10.Propeller

Propeller’s website has a more classic feel, with a slideshow-style introduction where example projects scroll from left to right. This design adds movement but can be a bit visually busy at first glance.

• Layout: The homepage initially feels dynamic but becomes clearer with more white space as you scroll, revealing past work and partnerships.
• User Experience: While the top-right menu is a bit small, the CTA is well-placed and stands out with a purple highlight.
• Branding: Propeller’s branding is subtle yet consistent. The overall look maintains a professional feel that aligns with their experience of over 20 years.
• Functionality: Scrolling brings clarity, balancing the initial busy elements with a more organized, user-friendly experience.

11.Spark Social Agency

The homepage of Spark Social Agency bursts with dynamic animations and videos, creating an engaging experience. Set against a crisp white background, soft pastel tones deliver a clean and fresh aesthetic that mirrors the agency’s branding.

• Layout: The site’s visuals—featuring case studies from the cleaning, lifestyle, and beverage industries are framed in a social media-style layout, reinforcing their expertise as a social media agency.
• User Experience: Instagram and TikTok links replace a traditional CTA in the top-right, immediately emphasizing their focus on social platforms.
• Branding: The soft color palette and clean font reflect the agency’s modern and aesthetic brand identity.
• Functionality: The functionality of Spark Social Agency’s website is as clean and practical as its design. The homepage flows smoothly with animated transitions and embedded videos, ensuring an engaging user experience. Case studies are prominently featured with visuals, making it easy to explore their work.

Wrapping Up

So, now you all know what it takes to build a killer digital agency website. 

But before saying goodbye we want to ensure that you don’t miss the must-haves:

• Bold headlines and visuals for maximum impact
• Responsive layouts for a seamless experience
• Key information is placed strategically for easy access
• A clean, balanced design that keeps users engaged
• Tailored content to resonate with your target audience
• Integrate SEO to boost search rankings

With these in place, your website will work hard for you!