What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online?
Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.
Join Lee as he explores it all with guests Joe Pulizzi, founder of Content Marketing Institute and The Tilt, Pam Didner, vice president at Relentless Pursuit, Ahava Leibtag, president at Aha Media Group, Wil Reynolds, vice president of innovation at Seer Interactive, and the one and only Ann Handley, chief content officer at MarketingProfs.
“Feeling B2B” is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, which is slated to feature these five along with more than 150 of the brightest minds in the B2B marketing industry.
In the first of our Feeling B2B interviews, Joe explores what he loves the most about B2B marketing, the connections between live events and content, the top B2B marketing lessons he’s learned during his career, and offers up a preview of his #MPB2B presentation on unconventional approaches to content marketing.
Watch Pam as she shares with Lee her insight on the importance of emotions and finding joy in B2B marketing, her longtime involvement with #MPB2B, the power of unity in the B2B marketing community, and what she loves about B2B marketing.
In the third episode of our Feeling B2B video interview series Ahava looks at finding joy in B2B marketing, the nuances that separate B2C from B2B content experiences, the power of using plain language, what she’s looking forward to the most at this year’s #MPB2B event, and much more.
Watch Wil as he shares his insight on the importance of nurturing, perseverance, and embracing complexity, the parallels between running and marketing, what he loves about B2B marketing, and plenty more.
The finale of “Feeling B2B” comes from Ann, who shares her delightful takes on this year’s big #MPB2B event, the integration of generative AI in content creation and her journey through building a relationship with this new tool, what she loves about B2B marketing, and much more.
We hope you’ve found plenty of helpful take-aways from our “Feeling B2B” video interview series, and thank Joe, Pam, Ahava, Wil, and Ann for taking the time to share so many insights with us.
Lane R. Ellis has over 39 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he’s not writing about B2B marketing trends, Lane enjoys distance running (he’s completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.